OUR TEAM

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Daniel Smith

People lean on Daniel. They trust him to understand them, to see not just their challenges, but the best ways forward. As a business and brand strategist, he works with senior executives to achieve transformative change, resolving thorny brand and marketing problems often resulting from an M&A, market disruption, or a change in vision.

He lives to find out how companies work, and is never happier than when he’s up to his elbows in the nuts and bolts of operation, culture and organization, figuring out the dynamics – and the directions to take. His background with McKinsey & Company affords a consultant’s acuity, but what offers clients the greatest value is his vast experience with branding in the financial and professional services sectors, and particularly health care – where his numerous skiing and running injuries have given him a uniquely insightful perspective.

Worked for

AC Nielsen
Henkel, KGaA
McKinsey & Company
Infinia Group

Worked with

Blue Cross Blue Shield of Minnesota
BNP Paribas
CopperPoint Insurance
Florida Blue
Mount Sinai Health
NYC Parks
Tufts Medical Center
Texas Health Aetna
The Clorox Company
The New York Academy of Medicine
The Partnership Schools
Triumph Motorcycles

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Will Ayres

Will draws clients out of themselves. Literally: one of his many skills is a draftsman’s speed with his trusty pencils at interpreting and articulating scenarios, what-ifs and where-tos, a feature which regularly unblocks and progresses even the most challenging of strategy sessions with leadership.

Bringing a nuanced understanding of creative’s purpose and expression from both sides of the client/agency fence, Will helps guide all parties through the tactics, actions and initiatives that complement and realize business and brand strategy. A workshop with Will, whether visualizing a future state or mapping and bettering the customer experience, is frequently the tipping point (and many clients’ favorite part) of any engagement. He’ll even autograph the sketches for an extra fee.

Worked for

JPMorgan
Siegel+Gale
Enterprise IG
Infinia Group

Worked with

Bank of America
BNP Paribas
Caterpillar
Deloitte
DuPont
Florida Blue
Harley-Davidson
HireRight
Nielsen
Texas Health Aetna
Westfield Insurance

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Monica Chai

Monica is the sorceress, blessed with a supernatural ability to read us, the ask, and see and shape
something else that nobody else has. Her versatility and innate ability to help corporate clients push
creative boundaries makes her a valuable addition to the Dappersmith team. She consistently brings a
range of inspired expressiveness to projects, always underpinned by understanding of and adherence to
established strategic principles.

It’s an approach that enables her to deploy all the tools in her arsenal concepting, typography, logo and
wordmarks, art direction, architecture, multimedia experience and touchpoint design to visualize the
voice and purpose of organizations across all industries, ensuring each client has a potent, sustainable identity. We’re fortunate to have her as a colleague and collaborator. It’s a most rewarding relationship: she always listens and we always learn something new.

Worked for

Collective
Siegel+Gale
FutureBrand
Infinia Group

Worked with

AICPA
American Airlines
American Express
BlueCross BlueShield of MN
Johns Hopkins University
Lexus
McKesson
Pfizer
PlayStation
Teladoc
UPS
Yellowtail

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Jackson Dykman

Jackson wants you to get to the &#@*?$% point. He has no time for corporate- and marketing-speak. He just wants to arm you with tools that plainly express your view and advantages to all audiences.

His reporter’s eye picks out the arguments and propositions while his expertise in data visualization inspires materials, collateral and presentations that connect, convince and grow the brand experience. Bottom line: they look and sound like you, and they make sense.

There’s nothing more empowering than having a gentle bully on your side. He’ll show you how to say what you mean and, more important, mean what you say.

Worked for

The Miami Herald
The Washington Post
TIME Magazine
Infinia Group

Travelers
AICPA
Florida Blue
HireRight
Blue Cross Blue Shield of Minnesota
Ludwig Cancer Research
International AIDS Vaccine Initiative
Jackson Health System
Texas Health Aetna

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Persephone Harrington

Meet our empath. P feels your pain: change is never easy. That’s why she’s uniquely equipped to find client sore spots and obstacles, negotiating them adeptly in the path toward transformation and progress. She has the gift of seeing and absorbing all the viewpoints, and integrating them into strategy, tactics and expressions that invite not just consensus but enthusiastic buy-in.

A gifted strategist, writer, interviewer, workshopper and presenter, P will make sure you come out the other side with your dreams, vision and all other faculties intact.

Worked for

Open Society Institute/Soros Foundation
Korn/Ferry International
Infinia Group

Worked with

AICPA
BNP Paribas
College Board
CopperPoint Insurance
Florida Blue
Fresenius Kabi
GE
Mount Sinai Health
Nasdaq
Texas Health Aetna
Westfield Insurance

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Eric Olson

Eric brings the beauty. He blows life into brand strategy by making design that wins not just awards but the confidence and approval of clients. His Nordic cool engenders a thoughtfulness, rigor and creative invention which are always grounded in business strategy and goals.

Emerging from the Rhode Island School of Design by way of Pasadena’s Art Center College of Design, he’s had a storied career. Sadly, most of the stories are unprintable, but he is inclined to share them after several attitude-adjusters during happy hour. Eric has built creative departments and produced wonderful work for global multinationals and agile boutiques alike. We’re delighted he’s in charge of our big box of crayons.

Worked for

Brooklyn Academy of Music
Landor
Siegel+Gale
Brandpie
Infinia Group

Worked with

Amtrak
Apple
BNP Paribas
Choose New Jersey
DuPont
Florida Blue
GPA
Hilton
Texas Health Aetna
The New York Times Company

 

 

 

 

 

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Nick Shearer

Nick will help identify your voice and the best ways to express it. A versatile writer who’s traversed journalism, PR, advertising and branding, he ensures your messages remain consistent and compelling across all media.

Complementing the distinctiveness of your visual identity, he sees to it that the verbal and textual counterparts have similar power and authenticity. So that when it’s time to open your mouth, the right people listen and respond.

Worked for

McCann Erickson
McDermott Kilsby
BCA Advertising
DePlano Group
Infinia Group

BNP Paribas
CopperPoint Insurance
Florida Blue
HireRight
Mount Sinai
Nielsen
NYC Parks
Scottish Health Education Group
South African Airways
TDF
Texas Health Aetna
Vespa

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Dave Slatoff

Dave makes the alchemy happen in that rarified space between business, strategy and design. It’s his understanding of the relationship between the three that enables him to find and express the stories clients have long wanted to tell, the imagistic vocabularies they yearned to use, but never knew how.

Versed in all creative disciplines from print to digital to environmental, his passion for solving branding, marketing and communication problems across a spectrum of industries make him a profoundly talented and successful creative director and designer – his shelves are groaning with items reflecting the recognition and acclaim of his peers and contemporaries. But, knowing him, he’s probably proudest of the current project he’s tackling, and presently deep in that magical world of graphics, type and color palettes, exploring ideas. Because, luckily for us and our clients, he just wants to make outstanding work that works: to articulate and to attract.

Worked for

SGK/Anthem
Belkin International
Grey Advertising
The Carpenter Group
Ogilvy NYC

Worked with

Absolut
AT&T
Bank of America
Coca-Cola
Disney
ESPN
FedEx
Herbalife Nutrition
Janus
Kmart
Linksys
Mars
Samsung
Texas Health Aetna
UBS

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Mina Tung

Mina is the calm at the heart of the storm. As our Project Manager, her preternatural ability to juggle, organize, co-ordinate, know where everyone and everything is, keeps Dappersmith humming along. From deadlines to deliverables, timelines to tracking progress, staffing and scheduling, Mina balances it all with characteristic serenity. She’s used to dealing with the likes of us, having cultivated a sound marketing perspective along with her management skills. She’s managed social media branding initiatives and collaborated on print and digital advertising with designers, developers, videographers and strategists, as well as managing cross-functional (and her fair share of dysfunctional) teams.

Although we know she’d much rather be indulging her passion for photography, traveling somewhere or sampling something exotic, we appreciate her patience and perpetual good humor in keeping us all on the same page.

Worked for

Undertone
D3-NYC
Sprinklr

Worked with

jet.com
Jetblack
PetPlan