McGraw Wildlife Foundation

The Max McGraw Wildlife Foundation began as a hunting and fishing club, and has evolved into an idea factory for North America’s most pressing conservation issues.


As they prepared to launch their biggest effort yet — a multimillion dollar IMAX movie — they asked us to create a brand that reflected their panoramic vision while embracing their cherished legacy: to establish McGraw as a thought leader on this critical issue, encouraging collaboration between major players to safeguard and cultivate habitats and species alike.
Through deep collaboration with leadership and key stakeholders, we created a new brand strategy and tagline that encompassed their ambition and scope. This was complemented by a new logo and visual palette to show their true colors as a leader in nature research, along with a brand system that extended to applications such as website, collateral, presentation templates, and promotional items and clothing