HireRight

Leadership foresaw that a unified business brand meant more than just a complementary set of strengths and offerings. We helped them to think bigger, and embrace the potential of having a new company synonymous with a higher standard of expertise in vetting and hiring decisions. Vigorous collaborative sessions yielded a redefined mission: “Get it right, every time, everywhere.” This was the cue for a bold visual and verbal identity anchored by arresting spot-color red, a direct tone and a confident tagline “Driving a higher standard.”

The new, reimagined brand reflected a fundamentally stronger, more ambitious company. It was launched with intensive employee engagement and education, and was expressed consistently across videos, sales presentations, collateral, environmental displays, promotional items, digital presence and recruitment interfaces. More significantly, HireRight increased its market share to more than 40%.